Can a colour be woke? According to the experts at the Pantone Colour Institute, the answer is yes. For 2019, the organisation has named Living Coral the colour of the year, writing in a press release that the colour “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.”
Following 2018’s regal and dramatic Ultra Violet, Pantone’s Colour of the Year 2019 is Living Coral, an “animating and life-affirming shade of orange with a golden undertone”.
A decidedly more natural colour than last year’s choice, you’d be correct in guessing that the all-pervasive and pressing environmental conversation that’s taken place over the past year has played a big part in the Pantone Colour Institute’s decision.
Colour of the year 2017
RGB: R 136 G 176 B 75
Colour of the year 2018
RGB: R 95 G 75 B 139
Colour of the year 2019
RGB: R 250 G 114 B 104
“We get energy from nature,” a statement from Pantone reads. “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
Symbolising our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
The Pantone Colour Institute has been choosing a colour of the year since 1999. Last year, a vibrant purple shade was chosen, and in 2017, a zesty shade of green called Greenery. In 2016, Pantone picked two soft colours – a baby blue and dusty pink.
So practically speaking, what does it all mean? Well, for starters you are going to see a lot more of this colour on the runways and in the stores you are shopping in. You may even see brands making items specific using this colour because they’re aware people will be searching for them.