Can a color be woke? According to the experts at the Pantone Color Institute, the answer is yes. For 2019, the organization has named Living Coral the color of the year, writing in a press release that the color “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
Following 2018’s regal and dramatic Ultra Violet, Pantone’s Color of the Year 2019 is Living Coral, an “animating and life-affirming shade of orange with a golden undertone”.
A decidedly more natural color than last year’s choice, you’d be correct in guessing that the all-pervasive and pressing environmental conversation that’s taken place over the past year has played a big part in the Pantone Color Institute’s decision.
Color of the year 2017
RGB: R 136 G 176 B 75
Color of the year 2018
RGB: R 95 G 75 B 139
Color of the year 2019
RGB: R 250 G 114 B 104
“We get energy from nature,” a statement from Pantone reads. “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
The Pantone Colour Institute has been choosing a colour of the year since 1999. Last year, a vibrant purple shade was chosen, and in 2017, a zesty shade of green called Greenery. In 2016, Pantone picked two soft colours – a baby blue and dusty pink.
So practically speaking, what does it all mean? Well, for starters you’re going to see a lot more of this color on the runways and in the stores your shopping in. You may even see brands making items specific using this color because they’re aware people will be searching for them. So in the spirit of vibrant, from-the-sea colors and starting a new year fresh, ahead you’ll find some of the items we’re shopping in the now famous hue.