Pantone color of 2019: Living Coral

By December 7, 2018April 15th, 2020Branding, Design
Компания по разработке сайтов на Кипре

Can a colour be woke? According to the experts at the Pantone Colour Institute, the answer is yes. For 2019, the organisation has named Living Coral the colour of the year, writing in a press release that the colour “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.”

Following 2018’s regal and dramatic Ultra Violet, Pantone’s Colour of the Year 2019 is Living Coral, an “animating and life-affirming shade of orange with a golden undertone”.

A decidedly more natural colour than last year’s choice, you’d be correct in guessing that the all-pervasive and pressing environmental conversation that’s taken place over the past year has played a big part in the Pantone Colour Institute’s decision.

Greenery

Colour of the year 2017
Pantone: 15-0343
RGB: R 136 G 176 B 75
HEX/HTML: 88B04B

Ultra Violet

Colour of the year 2018
Pantone: 18-3838
RGB: R 95 G 75 B 139
HEX/HTML: 5F4B8B

Living Coral

Colour of the year 2019
Pantone: 16-1546
RGB: R 250 G 114 B 104
HEX/HTML: FA7268

“We get energy from nature,” a statement from Pantone reads. “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

Symbolising our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.

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The Pantone Colour Institute has been choosing a colour of the year since 1999. Last year, a vibrant purple shade was chosen, and in 2017, a zesty shade of green called Greenery. In 2016, Pantone picked two soft colours – a baby blue and dusty pink.

So practically speaking, what does it all mean? Well, for starters you are going to see a lot more of this colour on the runways and in the stores you are shopping in. You may even see brands making items specific using this colour because they’re aware people will be searching for them.

Lena Indigo

Author Lena Indigo

CEO & Lead Web Designer at Indigo16 Design Ltd.

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